Language Issues – E-Commerce Website Solutions

It is suggested that the only way to do business successfully in other cultures is to adapt to those cultures. The phrase “think globally and act locally” is perfectly describes this approach. The main step that an online business usually takes to reach their potential customers in other countries is to provide local language versions of their Web site. This means you will need to translate e-commerce Web site into another regional dialect or language. According to a research, customers are far more likely to purchase products and services from the websites in their own languages. Only about 400 million of the world’s 6 billion people learned English as their native language.

Researchers also analyses that only fifty percent of the content available on the Internet is in English and more than half of current Internet users do not read English. International Data Corporation predicts that by 2010, more than 80 percent of Internet users will be outside the United States, and 65 percent of electronic commerce transactions will involve at least one party located outside the United States.

Even many languages require separate dialects and multiple translations. For instance, Spanish languages spoken in Mexico, Spain and Latin America have different dialects. So, it is important to check and translates the differences between the spellings and word meanings. Usually, many companies translate their website pages. When the web company grows larger, they become more selective in their translation efforts. Some e-commerce websites have thousands of webpages with much targeted content; the web businesses operating those sites can discover the cost of translating all pages to be expensive.

The decision whether to translate a specific webpage should be made by the corporate department responsible for each page’s content. Remember, that the home page of an e-commerce website should have versions in all supported dialects and languages. E-commerce website pages designed for product information, marketing and brand establishment should be given high priority of translation.

Different approaches can be appropriate for translating the different types of text that appear on an electronic commerce site. For key advertising messages, the touch of a human translator can be crucial to capture subtle meanings. For more routine transaction-processing tasks, automated software translation may be a satisfactory alternative. Many of the companies in this field are working to improve software and databases of previously translated material that can help human translators work more accurately and efficiently. The translation services and software manufacturers that work with electronic commerce sites do not generally use the term “translation” to describe what they do.

History: Computers Components and Technology

A computer is compared to a calculator; used to increase the speed and accuracy of numerical computations–the abacus and more modern mechanical calculators (dating back more than 5,000 years ago–using rows of sliding beads or mechanical rods an gears to perform arithmetic operations. However, even during the nineteenth century calculators were very commonly used for calculation, but they were not considered computers.

A computer is defined as a mechanical or electronic device that can efficiently store, retrieve, and manipulate large amounts of information at high speeds and with extreme accuracy. Additionally, computers are built to perform and execute tasks, while accommodating intermediate results without human intervention. This is achieved by the computer utilizing a list of instructions called a program.

History: Computers and Technology

An Englishman, named Charles Babbage, designed and assisted to build an absolute computer during the mid-1800s. This machine–the Analytical Engine–was composed mechanical axles and gears by the hundreds. Ultimately, this design was obtuse in sorting and processing 40-digit numbers. Also, because of Babbage’s engineering venture, an Ada Agusta Byron–the daughter of a Lord Byron of those times–took the reins and exploited this invention. In relation, a primary program was labeled Ada. Moreover, unfortunately for Babbage’s work, the project was complete as it was considered detrimentally complex for the technology of those days. Thereafter, computers were put on hold for a while.

Seventy years after Charles Babbage’s death, computers became of importance to certain professors and scholars of the early twentieth century. In fact, two masters from Iowa State University–John Atansoff and Clifford Berry–along with Harvard University’s Howard Aiken took interest in completing computer projects. However, their ideal success wasn’t very true. Labeled as having intermediate results, the Atansoff-Berry project did actually operate–requiring multiple interventions by the operator while in use. And Aikens’s Mark I simply did not perform independently.

VACUUM TUBES AND TRANSISTORS

Vacuum Tubes–ENIAC: Electronic Numerical Integrator and Computer

Furthermore, a few years later, led by the infamous J. Presper Eckert and John Mauchly–of the University of Pennsylvania–achieved the developments of fully functional electronic computer (the ENIAC). The ENIAC became a large attribute regardless of its huge appearance; 80 feet long; 8 feet wide; weighing 33 tons; comprised of 17,000 vacuum tubes that were included in its circuitry–consumed 175,000 watts of electricity, while executing computations of 5,000 additions per second. Next, the vacuum tube intervention last for a sound decade, as great computer kings–IBM and Remington–adopted the concept; acquiring a mandated climate-controlled environment attained by large businesses, university systems and primary government agencies.

Transistors

The enforceable excitement of the vacuum tube began to dissipate after the impressive details of the transistor came about during the 1950s. Although the run with the vacuum tube was a beneficial hit, because of its reliability and contributions to computer speed, the transistor took their place on the prize rack. Transistors, for the most part, were the changing point in computer technology of the twentieth century: Small and energy-efficient. Nobel Prize winners–William Shockley, John Bardeen, and alter Brattain–influence the design and development of the transistor that resulted in an ideal that was hosted by Bell Labs in the late 1940s. Ultimately, transistors were commonly packed into compact enclosures that were housed in order to expand the idea and development of successful integrated circuits; which were commonplace in minicomputers, and complied into the much larger mainframe computer.

Using Graphic Design Inspiration and Avoiding Plagiarism

One of the most difficult things to do is gain inspiration without copying or stealing someone else’s ideas. Because we are surrounded by designs and art in everyday lives, trying to find that fine line between inspiration and theft proves to be problematic at times. Especially when you take into account that all designs are essentially influenced by the earlier created works of art we are surrounded by. The Internet alone has millions upon millions of graphic design inspiration at your fingertips. These days, with so many resources so readily available, finding inspiration for a design is pretty easy. The difficult part is taking the idea and making something new of it. How do you do that, you ask; by merging various concepts, approaches and design features together.

When doing a search for graphic design inspiration, don’t stop at one idea. Keep your searches going for additional designs that are related or similar in color, content and structure to what you are looking for. The objective is not to choose one design and duplicate it, instead find a collection of elements that can work together in a different way. As you’re doing your search you should be looking at the design and picking it apart to see if any piece can be meshed with another to create something fresh. Your ultimate goal is to combine the best components of each of these, creating a new design that inspires you.

Once you’ve gathered some inspirational ideas, take a deeper look and study the fine details that really make them stand out and catch your eye. Look for typography, light effects and gradients; these are the subtle details that bring the design to life. You should be asking yourself, “Why do I love this design so much?” Once you have it pinpointed it will be easy for you to create a new vision with different concepts. When you’re finished, it should not look like an imitation of any of the other designs. It should be a renewed design created with the contribution of them all. You must work to fuse the different elements with common stylistic methods to transform your design into something brand new.

There is no guidebook that teaches you how to search for graphic design inspiration and not commit plagiarism, but there are some forthright ways to avoid it. By using the strategies mentioned above we can all help the circulation of new ideas, creating new inspiration for everyone.

Five Logo Design Principles Every Graphic Designer Should Follow

Logo design requires more than artistic talent to create an emblem or a brand that will capture the market’s attention. Like in any artistic field, effective logo design follows five fundamental principles that every graphic designer should know. These principles may serve as criteria for judging whether the design effectively conveys the message to its target audience.

Logos should be simple and easily recognizable.

An effective logo design puts together elements in a simple setting that is easily recognizable to anyone who sees it. The sign should be easily identifiable to people from different cultures or cities. The design elements cross boundaries of geography, culture, age and educational background.

Logos should be distinctive and clear.

Aside from simplicity, an effective design should be unique and deliver a clear message to its target audience. The overall design should be easily memorable for anyone who sees it. Too many elements can crowd the design and produce visual noise, which blocks the marketing message the logo tries to convey.

Logos should be timeless.

Another measure of effectiveness is the timelessness of a brand, which appeals to the tastes of future generations. As long as the branding follows the rules of simplicity, distinctiveness and clarity, the logo will survive other eras. For example, the logos of Chanel, Mercedes-Benz, Nike and Shell did not change much through the years. Their classic designs continue to appeal to generations of consumers.

Logos should be versatile.

Logo design makes use of vector art more than photography because of scaling and applicability problems. Logos created with high-definition imaging software scale down to a smaller size without destroying the logo’s design. The use of photographs, however, brings problems of pixelated and skewed images. Thus, all logos use vector graphics for creating images.

An effective logo design should also factor in the way images are transferred from one media to another. A good logo created in the vector format may be used for websites and for marketing and packaging. The colors used should not change in hue when displayed on a website page and on a poster or a streamer in public.

Logos should be appropriate for their intended audience.

Logos should speak to its intended audience. The type of font, the vector images and the colors used should match the demographics of the product’s target market. The meaning should be immediately apparent to the logo’s intended audience. For example, sports logos often signify explosive movement, which reflects athleticism. In another example, children’s products use bright colors and fun fonts to appeal to children.

In general, the type of content in a logo does not necessarily convey the actual products sold or the services rendered by a company or business. A restaurant logo does not need to include food or a software logo does not need to use an image of a computer or laptop to let people know what it is. By way of example, in its logo design Apple uses the image of an apple, which someone obviously has bitten in one corner.